5 ways to use video marketing for real estate agents

Video marketing is a very effective tool for real estate agents. It is a very popular tool now and everyone is using it. Here are 5 ways you can use video marketing to promote your company.

Introducing the company

Introducing your company using a video message is a unique way of telling customers who you are and what you do. By viewing the video, customers know your face and see that you really exist, instead of just a name in the list of realtors. You should show testimonials, certifications and awards that you have received. This will increase the credibility of your company and the customers will begin to trust you. Don’t forget to give your contact information clearly at the end of the video.

Houses just sold

You can make a video of homes you have sold recently. Customers, who want to list their homes to your company site, will feel confident that their homes will soon be sold as well. The customers can also know what type of properties you sell.

Neighborhood Profile

This video must contain a few houses within the same community. You should include facts and figures about the neighborhood like schools, attractions, etc. You can include photos of parking area, local parks, and many more important places.


This video must be made to make clients teach the process of buying and selling a home. You will tell through this video how you can help them with their property.

Welcome Home

Send clients the video of the home they have just bought. This will make them feel welcome and they will share it with their friends and family. This is a good way to let people know about your company.

These videos are extremely effective. It will make you stand apart from the crowd. Use video marketing as part of your core marketing strategy.