Social media scan allows an employer to review a potential employee’s public online content and presence. This can include Facebook, Instagram, TikTok and other social media platforms. The search can be limited to a specific time frame and filtered for keywords to look for warning signs such as drugs, alcohol and violence or other illegal activities.

Social screening must be done with a balanced approach to gaining the right amount of information while not infringing on privacy laws and being intrusive. It is a best practice for employers to use a 3rd party background check company to ensure they follow compliant procedures and with the consent of the candidate, review their social media. Certn’s social media screening is a comprehensive process that searches for pre-determined risk criteria and only flags relevant results. This helps to keep the search results fair and equitable.

Beyond the Buzz: The Ultimate Guide to Social Media Monitoring with Leading Companies

Social media scanning can also help your business with customer service by alerting you to any comments that are made about your product or brand. This can be a great way to get immediate feedback on the customer experience, and can make a huge difference in preventing a crisis moment or turning a negative review into a loyal brand advocate. It can also be used to understand what your customers are saying about your competitor’s products and how they are positioning themselves in the market. This will allow you to take advantage of any opportunities that arise.

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