A successful dentist’s marketing is about much more than just advertising and brochures. It is based on the shared mission, vision*, and values of the practice and its culture. Understanding this can help you make strategic decisions about how to market the practice that resonate with potential patients.See Details

Most prospective patients are local and will search for a dentist in their own neighborhood. Dental marketing should focus on the specific demographics of that area, targeting them with local ads and content relevant to their needs. For example, an office that specializes in pediatric dentistry might target local moms and dads looking for a kid-friendly dentist with reasonable prices.

A Beginner’s Guide to Paid Advertising for Dentists

Getting involved in community events can increase your visibility and establish you as a leader in the area. This can include hosting educational events to teach people about good oral hygiene and common dental issues. It can also be a great way to get your employees involved, giving them opportunities to promote the practice on their social media.

People want to see what a dental procedure will look like for them, so use images of before and after procedures on your website and social media. Not only will this give potential patients an idea of the results they can expect, but it will also provide more content for Google to index. Using a service like Weave to collect patient reviews is another easy, effective way to increase your online reputation.