Snapchat Ads Pricing Guide

Snapchat Ads Pricing Guide Snap works on a goal-based bidding system through the Ads Manager that optimises towards specific campaign objectives such as video ad views or app installs. However, advertisers are charged on a cost per thousand impressions (CPM) basis and not for the actual goals achieved, which means that costs can fluctuate depending on ad performance.

To begin, you’ll need to create a new campaign in the Ads Manager and decide on an objective that will guide your Snapchat advertising strategy. Choose from collection, lens, filter, and commercial ads that provide a variety of options for your business to deliver content that drives awareness and conversions.

Once you’ve decided on an objective, select a delivery method and start date. Snapchat will then calculate how much you need to spend in order to reach your target audience. This can be done via a pre-determined budget or through bidding using Auto-bidding, Max Bid, and Target Cost.

Snapchat Ads Pricing Guide: Understanding Costs and Budgeting

With Auto-bidding, Snapchat algorithms will make bids to achieve your specified goals based on your daily budget. This allows for more flexibility to change bids throughout the day to meet your goals. With the Max Bid option, you set a maximum bid that limits how much Snapchat will pay for an impression — this can be useful if your goals are more specific.

Targeting is available to all advertisers, and you’ll be able to choose from a wide range of demographics including location, age, gender, interests, occupation, and more. Additionally, you’ll be able to target people similar to your existing customers (i.e. lookalike audiences) and other groups based on their online behavior and purchase history.