In the dynamic world of social media where trends shift at the speed of a click, maintaining a consistent online presence is no longer optional; it’s a necessity. A well-structured content strategy is your compass. This 90-day roadmap, from the brand establishment to captivating your audience with compelling content, is designed to keep you on course.Resource: socialmarketing90.com

A key component of this process is conducting audience research. This is where you learn about your target audience’s interests, pain points and needs. It also helps you establish a tone that will engage your audience and entice them to take action on your recommendations.

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During the implementation phase, you’ll implement the campaign plan you laid out in the previous step. This includes coordinating with other departments, vendors, and agencies to ensure your campaign is successful. It also includes measuring campaign performance so that you can continue to optimize.

It’s critical to continually analyze and evaluate your campaign performance during this phase. This allows you to identify which strategies are working and which ones need improvement. Using advanced analytics tools, like those available through platforms like Assist90, will provide deeper insights into your social media performance and help you make more informed decisions about what to do next. This will ultimately lead to improved results and a more effective campaign.